Reporting to the Executive Director, Membership, Development and Promotions, this role will be responsible for developing and implementing functional and sustainable marketing strategies to enhance the college’s visibility, member growth, educational engagement and sponsorship opportunities with a focus on all of ACEM’S Educational and Engagement opportunities including – Engaging as a ACEM Volunteer, ACEM Training Programs, ACEM CPD, ACEM Events and other ACEM Benefits.
The key responsibilities of this role include but are not limited to:
- Ability to develop long-term marketing strategies aligned with business objectives.
- Proficiency in conducting thorough market research to understand customer needs, trends, and competitors.
- The ability to identify different cohorts and segments.
- A solid understanding of how an association works.
- Strong understanding of various digital marketing channels such as social media, SEO, email marketing, and PPC.
- Proficiency with Customer Relationship Management (CRM) systems to manage customer data effectively and personalise marketing efforts.
- Ability to analyse data and metrics to measure campaign performance and make informed decisions.
- Capability to lead and motivate department team members to achieve targets and deliver results.
- Excellent and articulate verbal and written communication skills to convey ideas effectively to internal teams and external stakeholders.
- Strong interpersonal skills, with the ability to relate well to others.
- Comfort with public speaking to present stratagies to various levels of stakeholders.
- Advanced MS Office skills.
To be successful in this role you will require the following skills, qualifications, and attributes:
- Ability to develop long-term marketing strategies aligned with business objectives.
- Proficiency in conducting thorough market research to understand customer needs, trends, and competitors.
- The ability to identify different cohorts.
- A solid understanding of how an association works.
- Strong understanding of various digital marketing channels such as social media, SEO, email marketing, and PPC.
- Understanding of Customer Relationship Management (CRM) systems to manage customer data effectively and personalize marketing efforts.
- Ability to analyse data and metrics to measure campaign performance and make informed decisions.
- Capability to lead and motivate department team members to achieve targets and deliver results.
- Excellent and articulate verbal and written communication skills to convey ideas effectively to internal teams and external stakeholders.
- The ability be personable and relate well to others.
- Must be very comfortable with public speaking.
- Advanced MS Office skills.
- Previous experience working in a Marketing Lead or Marketing consultant role.
- A tertiary qualification in either Marketing or Public Relations.
This is a Full-Time Permanent role.
Salary: $110,000 – $120,000
Please note that the application deadline for this role is 5 July 2024.
To apply, please read the Application Process section of ‘Working with Us’ and email your application to [email protected]. To be considered, you must have the right to work in Australia and your application should contain a cover letter and a resume.
If you have any further questions about the role, please contact People, Culture and Experience via email [email protected] or 03 8679 8819.
The Australasian College for Emergency Medicine (ACEM) is an Equal Opportunity Employer that promotes, embraces and values diversity and inclusion in the workplace. We encourage applications from the Aboriginal and Torres Strait Islander peoples and Māori communities, people with disability, and people from any culture, sexuality and gender identity, age and ethnic background.